Maintaining a private blog network (PBN) for the purpose of linking to our money site used to be quite a hassle. Organizing content creation, paying writers, keeping track of links created and anchor texts made it almost impossible to scale while maintaining quality output.
How can we use data scraping to automate this SEO process? Glad you asked. We’re going to take your preferred niche, scrape the most popular news sources for the latest greatest happenings in that industry, use AI to comment on the news and then post it to a PBN we create.
What is the goal?
We will create content for our blogs which we will use to build links for SEO purposes.
Some of the links will be to our other blogs in our own private blog network, strengthening them.
Some of the links will be to authority sites — sites which we don’t own, but give us credibility as we demonstrate to Google that our websites should be trusted because we link to trusted websites.
Some of the links will be to our money site to make it more likely to rank for keywords in Google’s top 10 search results.
What We’re Going to Do
We are going to simulate the natural behavior of commenting on current news trends as we create links throughout our private blog network, to authority websites to increase our own authority, and finally to our money website.
- Find the best sources of news in your niche.
- Use data scraping to fetch these articles.
- Use AI to analyze the scraped news, single out individual newsworthy events and write articles about them.
- Make blog posts about these current news happenings and post them in real time to our private blog network.
- Automate the entire process so the content is created and links are built while you sleep.
Locating News Sources
Finding the best sources of news will be easy for some niches, and not available for others. Take, for instance, finance vs bonsai trees.
Every day there is a never ending supply of news on finance. Loans, interest rate increases, current bitcoin value, forex, tax benefit changes, the list goes on and on.
But how much news is there about bonsai trees? Next to none.
Creating a link pyramid for SEO purposes using current news will clearly work for finance, and not work for bonsai trees.
Current News vs Evergreen Topics
Why use current news instead of evergreen topic keywords for the purpose of populating our private blog network with content? If you’re working with current news, you will always have fresh timely content for your news network that can scale into infinity.
However, if you’re working with an evergreen topic, such as bonsai trees, the best you can do is loop through the related keywords of the industry to create articles. This is a limited pool of topics, which limits the scale for your PBN, but it also has the problem of content cannibalization.
Your money website should be ranking for the evergreen keywords. By building a PBN to rank for evergreen keywords (instead of current news), you compete with your own money site.
For reasons of scalability, avoiding content cannibalization and having a larger pool of timely, relevant content — using current news to build your PBN makes much more sense.